The three key things to remember here, are community, clarity and creativity:
We want to show that diversity isn’t just about getting people through the door, we also want to show it is about the communities that exist here. There is strength in numbers when it comes to robust storytelling – when you have multiple voices corroborating the same story it gives strength to the content.
Do you work in a department with staff, students, researchers, cleaners and cooks? Show all of those people and their stories to demonstrate how they make your area unique.
Be open minded when producing content, but keep in mind what you want the overarching message to be. Speak to lots of different people with lots of different opinions to think about the best way to approach the narrative. The finished narrative is often quite different from the concept you had, but will likely meet your objective.
Consider diversity of experience or different barriers to entry people may have faced. The key is to be able to showcase those who your audience can identify with, in whatever form that takes. Also remember that data needs a narrative. If you are given data to present, find a narrative to wrap around it.
Important things to remember and ask yourself
- Who is this for?
- Who does this concern?
- Who do you want to see this content?
- Why are you promoting this?
- Why is it relevant?
- What are you trying to achieve?
- Where is this taking place?
- Where did it happen?
- Is it relevant?
- When is it taking place?
- What is it?
- Is it important and does it play into your strategy and goals?