- Research findings or a major new development stands a significant chance of mainstream media attention nationally and internationally.
- There is a sensitive issue that is likely to see media interest and/or criticism.
- You are uncertain about an approach from a journalist and want advice.
- The research involves animals. The University is keen to talk about research stories and findings, including where the study has involved animals. It actively wants to hear about examples of research progress that have included research in animals, and also examples of the successful use of the 3Rs (replacement, reduction and refinement). When it comes to media work on why animal research is necessary, do contact PAD first. They can offer advice and guidance.