Don’t use full stops after any abbreviation, for example DPhil not D.Phil.
The first time you use an abbreviation explain it in full on each page, unless it’s well known (such as St for street).
Avoid using abbreviations in page titles, unless they are well known.
Avoid Latin abbreviations such eg, ie and etc. They can be confusing as people are not used to seeing them online. Screen reading software is often unable to pick them up correctly.
It’s better to avoid these abbreviations, and (re)write sentences using ‘such as’, ‘for example’, ‘like’, ‘that is’ or ‘meaning’.
Try and have the following sentences read out to you on naturalreaders.com:
- You need to buy some ingredients, eg butter, cheese and milk
- Please provide proof of address, ie electricity bills or a bank statement
- The Council Secretariat is responsible for governance, compliance etc
You’ll find that depending on the English-speaking voice you choose, output is different every time: some voices pronounce eg as ‘egg’, some as ‘e g’ and some as ‘for example’. The same is true for ie and etc.
Capitalise the name but not the word 'term': Michaelmas term, Hilary term, Trinity term.
Acronyms are formed from the initial letters of words. Write them as a single string of upper-case letters, for example PVC for Pro-Vice-Chancellor.
Don’t use full stops after any acronym, for example, USA not U.S.A.
The first time you use an acronym explain it in full on each page, unless it’s well known (such as PDF).
Avoid using acronyms in page titles, unless they are well known.
Always include the post code, as this makes it easier to find an address on online maps.
Do not use Americanisms. Use the -ise/yse suffix rather than -ize/yze, for example analyse not analyze.
Only use ampersands if they are part of the official title or name: ‘Oxford Botanic Garden & Arboretum’ is correct but ‘Ashmolean Museum of Art & Archaeology’ is not.
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